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  • Writer's pictureSpectrum Media Services

Audience Intelligence Report: Fitness Enthusiasts

Spectrum’s Audience Intelligence Report enables you to extend your targeting tactics based on observed content consumption behavior & scale beyond endemic content to connect with your ideal audiences. We use an analytic driven approach which leverages content consumption comp indexes, (like found in Nielsen reports) to ensure brand goals are met.

To see what other topics resonate with people reading/watching content about fitness, we used our Audience Intelligence Report. Our findings indicate that compared to other users online, fitness enthusiasts are more likely to consume content around the following topics: Strength Training, Trending Music, Weather, Healthy Recipes, Grocery Shopping & Coupons, Diets & Weight Loss, Personal Care Products, and Skincare & Anti-Aging.

Fitness Enthusiasts Audience Intelligence Report Spectrum Media Services Cookieless Audience Extension

Based on these over-indexing topics, we recommend adding the segments in the chart to an advertising campaign reaching fitness enthusiasts. This will allow your brand to reach your ideal consumers in less-obvious content environments to understand where else your message resonates best. Spectrum’s custom targeting segments can be activated against pages, MAIDs, or UIDs, maximizing reach in your desired tactics.

As brands explore alternatives to cookie-based ad targeting, they need a platform that can find their audience in multiple environments while preserving reach, scale and frequency. Using Spectrum’s analytic driven approach, we can achieve your advertising goals by reaching fitness enthusiasts through the content they read and watch online. Contact us to learn more.

Want to learn more about reaching fitness enthusiasts on other content they're reading & watching? Check out these posts:

Spectrum's Audience Intelligence Report: Fitness Enthusiasts

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