OFFERINGS

CUSTOM SEGMENT CREATION

  • Audience

    • Cookie/device segments 

    • Custom audiences built for relevance & scale transparently

    • Continually refreshed as we update the segments based on content consumption in the last 30 days only

  • Page-Level Contextual 

    • Cookieless, privacy-friendly solution

    • 100% contextually targeted to pages/sites

    • Pages are continuously added to segments in real time

    • Custom segments to avoid scale sameness of taxonomies

    • Advanced analytics for topic expansion

    • Custom segmentation to improve performance, scale
       

MEDIA BUYING

  • Channels: Open Web & Facebook

  • Custom segment creation, planning, insights & reach extension

    • Account & campaign managers to expertly manage the overall effort

    • Optimization techniques to balance multiple KPIs 

    • Reporting that includes insights by aligning KPI performance to topics

DATA SYNDICATION

  • Custom and off-the-shelf audience segments

CONSUMPTION GRAPH

  • Custom segments into custom taxonomy

  • Delivery of raw graph direct to partner for analytics / activation

PARTNER PLATFORM ACCESS

  • Custom segment creation, planning, insights & reach extension in a siloed partner instance of the platform

    • Access to build an unlimited number of Content Targets in any number of Audience Plans

    • Ability to compute audience reports: intra-plan overlap / unduplicated reach within the planning tool

    • Ability to activate segments against a set of predetermined destinations, configured with partner seats

    • Training and support for all the above use cases

PARTNER PLATFORM INTEGRATION

  • Partner platform access, integrated with your event stream

  • LinkedIn
  • Twitter
  • Facebook

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