WE ARE WHAT WE READ AND WATCH
Context is a powerful way to understand and identify your customers. What a consumer reads and watches online reveals their mindset and intentions. By tapping into this unique and scaled data, marketers can better understand, specify, and measure digital audiences.
THE SPECTRUM PLATFORM IS THE ADVANCED CONTEXTUAL SOLUTION NEEDED TODAY FOR TOMORROW'S COOKIELESS WORLD.
The better way to identify, engage and serve your desired audiences.
IS THE SOLUTION
The cookie is going away and the efficacy of your audience is in question. Are you monetizing your content at the topic level? It takes work to move towards a cookieless solution. Spectrum has the advanced contextual offering you need to Capture, Protect and Enhance the value of your endemic audiences by gaining deeper insights and intent signals.
One of the major challenges of contextual targeting is audience extension. How and where does a marketer reach their audience outside obvious endemic sites/pages? Spectrum’s audience extension process reveals nuanced relationships between your custom segments and our comprehensive, IAB Content Taxonomy 2.x-based topic library. These relationships are described in terms of an Efficacy Score, which marries both overlap & past segment performance to produce high-performing audience extension recommendations.
For example, people reading content about meal prep & planning are more likely to read about the following topics, compared to other users online: