IS THE SOLUTION
Will you struggle to maintain scale when cookie targeting disappears? Our next generation targeting solution allows advertisers to Identify and Enrich consumer audiences with no reliance on cookies or personal identification tracking.
Spectrum Platform is the next generation audience identification solution for Brands looking to mitigate risks associated with privacy and brand safety – without compromising performance or scalability.
The cookie is going away and the efficacy of your audience is in question. Are you monetizing your content at the topic level? It takes work to move towards a cookieless solution. Spectrum has the advanced contextual offering you need to Capture, Protect and Enhance the value of your endemic audiences by gaining deeper insights and intent signals.
One of the major challenges of contextual targeting is audience extension. How and where does a marketer reach their audience outside obvious endemic sites/pages? Spectrum’s audience extension process reveals nuanced relationships between your custom segments and our comprehensive, IAB Content Taxonomy 2.x-based topic library. These relationships are described in terms of an Efficacy Score, which marries both overlap & past segment performance to produce high-performing audience extension recommendations.
For example, people reading content about meal prep & planning are more likely to read about the following topics, compared to other users online: