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CONTEXTUAL TARGETING

WITHOUT THIRD-PARTY COOKIES

Are you looking for an alternative to cookie targeting? Spectrum has the cookieless targeting solution you need today. 

 

SPECTRUM'S INTENT SIGNAL LEVERAGES

TARGETING
Capture broad or focused targets with ease by using example URLs that match your intent       

RELEVANCE
Topic-based matching engine avoids the relevance pitfalls of keywords

ENVIRONMENT
Scoring & targeting of only article pages, not channel/home or social

RECENCY
True 30-day lookback window on content consumption

REACH
Qualified cross-tactic reach extension based on insights

SCALE
250M users consuming 3B URLs across 50K sites, with 350K new events/second

TRANSPARENCY
Detail & summary on matches, helping maximize accuracy & brand safety

INSIGHTS
Endemic & non-endemic insights based on observed content consumption behavior

PORTABILITY
All of the above, configurable for your event source & topic model        

As cookies diminish and you're forced to shift your ad spend elsewhere, leverage qualified contextual targeting through the Spectrum Platform - the next generation of scalable, page-level, cookie-free targeting today.
 

Get in touch with us so we can discuss advertising opportunities for your brand. 

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