Spectrum_ You Are What You Read & Watch

WE ARE WHAT WE READ AND WATCH

Context is a powerful way to understand and identify your customers. What a consumer reads and watches online reveals their mindset and intentions. By tapping into this unique and scaled data, marketers can better understand, specify, and measure digital audiences.
 

THE SPECTRUM PLATFORM IS THE SOLUTION NEEDED TODAY FOR TOMORROW'S COOKIELESS WORLD.
The better way to identify, engage and serve your desired audiences.
Contemplating at Work

Agencies, Brands & Publishers are seeking alternatives to identify customers to prevail the uncertainty created by...

END OF THE COOKIE
IS THE SOLUTION
FOR ADVERTISERS
  • Custom Segments

  • Managed Media Buying

FOR BRANDS

  • Managed Media Buying

  • Audience Enrichment

  • Customer Insights

FOR PUBLISHERS

  • Audience Enrichment

  • Customer Insights

  • Content Enrichment

FOR DATA OWNERS

  • Audience Enrichment

  • Customer Insights

  • Content Enrichment

The next generation COOKIELESS TARGETING platform that offers:

ZERO RELIANCE ON COOKIES 
  • Spectrum develops audiences based on content, not people - matching the right ad to the right content, at the right time, inside all privacy frameworks.
  • Compatible with all browsers.

​SCALABILITY 

  • Qualified page-level contextual & audience reach extension based on affinity & performance data. 

  • 1.8 billion NA/LATAM IDs consuming 4 billion URLs across 50K sites, with 1MM new events/second.

​PRECISION 

  • Example-based targeting: build segments using URLs your audience would read, conveying more context than keywords alone.

  • Topic-based content expansion engine avoids the relevance pitfalls of keywords.

  • Scoring & targeting of only article pages, not channel or home pages to avoid wasted spend.

PROVEN PERFORMANCE

​BRAND SAFETY 

  • Full controls for adjusting brand safety at the segment or plan level.

  • Ability to inspect each page for suitability, helping maximize accuracy & brand safety.

  • Endemic & non-endemic consumer & segment insights based on observed content consumption behavior.

COMPLETE TRANSPARENCY

  • Powered by an 18-month cache of the Web, with page-level resolution.

  • Page and segment-level summary stats, helping maximize accuracy & brand safety.

  • Verifiable 30-day lookback window on content consumption.

OPERATIONAL FLEXIBILITY & PORTABILITY
  • BYO data and content model: The Spectrum Platform is fully configurable for your organization’s event source, using our topic model or yours, with pluggable custom content analyzers to match your organization’s needs. 
GDPR & CCPA COMPLIANCE
  • Spectrum develops audiences based on content, not people - matching the right ad to the right content, at the right time, inside all privacy frameworks.

Spectrum is differentiated amongst contextual platforms we've looked at, in that they view contextual and audience segments interchangeably. That's not something you hear other providers talk about.

Evan Hills

SVP Development & Strategy, Dstillery

INTENT

FROM CONTENT

Leverage our proprietary contextual and audience solution, which has the ability to understand the meaning of a web page at the topic level – not just through a few isolated keywords.
 
We listen to all North American content consumption and focus on article pages where the intent signal is strongest. 


The Spectrum Platform can integrate with your organization, or leverage our segments as either a managed service or programmatically.

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