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SOLUTIONS

FOR ADVERTISERS

FOR BRANDS

FOR PUBLISHERS

FOR DATA OWNERS

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FOR ADVERTISERS 

Our next generation targeting solution allows advertisers to Identify and Enrich consumer audiences with no reliance on cookies or personal identification tracking. 

 
SEGMENTS

Page-Level Cookieless Segments

  • Custom segments created based on your goals.

  • Cookieless segments currently available programmatically on Xandr.

Audience Segments 

  • Custom segments created based on your goals.

  • IDs/MAIDs delivered to your seat at your preferred DSP.

MANAGED MEDIA BUYING

Campaigns

  • Managed service campaigns using contextual and/or audience segments.

Management

  • Account & campaign managers to expertly manage the overall effort.

CASE STUDIES

Proven Performance

Learn More

FOR BRANDS

Spectrum offers managed media buying, audience enrichment, and customer insights for brands.

 
MANAGED MEDIA BUYING

 

AUDIENCE ENRICHMENT
  • Using recent content consumption as an intent signal can be powerful alone or in combination with other traits to power a marketer’s targeting capabilities.

  • Spectrum’s Audience Enrichment product allows marketers to better understand their customer/ prospect segments by appending topics showing their audience’s content consumption behavior over the last 30 days.

  • Spectrum is unique in its ability to do this, as we will build out a custom Content Target plan which mirrors your desired segmentation or use our comprehensive topic taxonomy as a foundation for your topic append.

  • This allows us to fine-tune segmentation to your specific needs. 

 

CUSTOMER INSIGHTS
  • Brand managers & marketers continually strive to understand more about their target consumers. They organize focus groups, set up surveys, hire measurement companies, & leverage social media listening tools to understand what people are sharing. But ultimately, survey methods require expensive panelist recruitment only to yield statistically dubious results. Online tools analyze what is published but have no way to measure what is consumed, or gain insights into affinities based on actual consumer behavior. Our Customer Insights help brands understand what their customers, & their competitors’ audience, read & watch online, so they can answer key questions like: 

    • How is my earned media performing versus competitors?

    • What are consumers interested in my product passionate about?

    • What are consumers interested in my competitor’s products passionate about?

FOR PUBLISHERS

Spectrum offers audience enrichment, customer insights, and content enrichment for publishers.

 
AUDIENCE ENRICHMENT
  • Using recent content consumption as an intent signal can be powerful alone or in combination with other traits to power a marketer’s targeting capabilities. Spectrum’s Audience Enrichment product allows marketers to better understand their customer/ prospect segments by appending topics showing their audience’s content consumption behavior over the last 30 days. Spectrum is unique in its ability to do this, as we will build out a custom Content Target plan which mirrors your desired segmentation or use our comprehensive topic taxonomy as a foundation for your topic append. This allows us to fine-tune segmentation to your specific needs.  

CUSTOMER INSIGHTS
  • Brand managers & marketers continually strive to understand more about their target consumers. They organize focus groups, set up surveys, hire measurement companies, & leverage social media listening tools to understand what people are sharing. But ultimately, survey methods require expensive panelist recruitment only to yield statistically dubious results. Online tools analyze what is published but have no way to measure what is consumed, or gain insights into affinities based on actual consumer behavior. Our Customer Insights help brands understand what their customers, & their competitors’ audience, read & watch online, so they can answer key questions like: 

    • How is my earned media performing versus competitors?

    • What are consumers interested in my product passionate about?

    • What are consumers interested in my competitor’s products passionate about?

CONTENT ENRICHMENT
  • Topics as a means of summarization - expressed through standard taxonomies like IAB/IPTC or custom - is critical to unlocking contextual value from your organization’s content. Spectrum’s state-of-the-art Natural Language Processing (NLP) engine can be applied to your event stream, where it will parse, analyze, and extract semantic metadata - meaningful words, phrases and topics - to enhance your BI initiatives or bolster your predictive model.  Harness the same semantic analysis powering the Spectrum platform with our Content Enrichment product. 

FOR DATA OWNERS

Spectrum offers audience enrichment, customer insights, and content enrichment for data owners.

 
AUDIENCE ENRICHMENT
  • Using recent content consumption as an intent signal can be powerful alone or in combination with other traits to power a marketer’s targeting capabilities. Spectrum’s Audience Enrichment product allows marketers to better understand their customer/ prospect segments by appending topics showing their audience’s content consumption behavior over the last 30 days. Spectrum is unique in its ability to do this, as we will build out a custom Content Target plan which mirrors your desired segmentation or use our comprehensive topic taxonomy as a foundation for your topic append. This allows us to fine-tune segmentation to your specific needs.  

CUSTOMER INSIGHTS
  • Brand managers & marketers continually strive to understand more about their target consumers. They organize focus groups, set up surveys, hire measurement companies, & leverage social media listening tools to understand what people are sharing. But ultimately, survey methods require expensive panelist recruitment only to yield statistically dubious results. Online tools analyze what is published but have no way to measure what is consumed, or gain insights into affinities based on actual consumer behavior. Our Customer Insights help brands understand what their customers, & their competitors’ audience, read & watch online, so they can answer key questions like: 

    • How is my earned media performing versus competitors?

    • What are consumers interested in my product passionate about?

    • What are consumers interested in my competitor’s products passionate about?

CONTENT ENRICHMENT
  • Topics as a means of summarization - expressed through standard taxonomies like IAB/IPTC or custom - is critical to unlocking contextual value from your organization’s content. Spectrum’s state-of-the-art Natural Language Processing (NLP) engine can be applied to your event stream, where it will parse, analyze, and extract semantic metadata - meaningful words, phrases and topics - to enhance your BI initiatives or bolster your predictive model.  Harness the same semantic analysis powering the Spectrum platform with our Content Enrichment product. 

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