Image by Fabian Irsara

IMPLEMENT THE NEXT GENERATION OF CONTEXTUAL TARGETING

LEARN HOW SPECTRUM’S TARGETING,
WITHOUT THIRD-PARTY COOKIES,
CAN WORK FOR YOU

Are you looking for an alternative to cookie targeting? Spectrum has the cookieless targeting solution you need today because:

  • Our proprietary topic engine avoids keyword ambiguity 

  • We focus on article pages where the contextual signal is strong

  • Our advanced analytics extend beyond endemic content to find other topics of interest to your consumers 

 

As we imagine a world without cookie targeting, we want you to be prepared to shift your ad spend elsewhere. Leverage qualified contextual targeting through the Spectrum Platform - the next generation of scalable, page-level, cookie-free targeting today.

 

Get in touch with us so we can discuss advertising opportunities for your brand.

THE SPECTRUM PLATFORM

We provide brands, agencies, data companies, & DSPs with a scaled,
strong intent signal that leverages:

Targeting: Capture broad or focused targets with ease by using example URLs that match your intent

 

Relevance: Topic-based matching engine avoids the relevance pitfalls of keywords

 

Environment: Scoring & targeting of only article pages, not channel/home or social

 

Recency: True 30-day lookback window on content consumption

 

Reach: Qualified cross-tactic reach extension based on insights

 

Scale: 250M users consuming 3B URLs across 50K sites, with 350K new events/second

 

Transparency: Detail & summary on matches, helping maximize accuracy & brand safety

 

Insights: Endemic & non-endemic insights based on observed content consumption behavior

Portability: All of the above, configurable for your event source & topic model

Spectrum Media Services’ core focus is on leveraging recent content consumption as a signal of consumer intent. The Spectrum Platform is our proprietary contextual & audience platform, which has the ability, in real time & at Web scale, to understand the meaning of a page at the topic level – not just through a few isolated keywords.

The Platform listens to content consumption event streams, reaching millions of users consuming billions of URLs. The Platform uses its topic-level understanding of content to score these media opportunities based on how likely they are to engage the consumer with your marketing message, producing page-level contextual or audience Content Targets for targeting, reach extension, & analytics.

  • LinkedIn
  • Twitter
  • Facebook

©2020 by SPECTRUM MEDIA SERVICES. 

Privacy Policy