IMPLEMENT A CONTEXTUAL TARGETING SOLUTION SUPERIOR TO THE COMPETITION
LEARN HOW SPECTRUM’S TARGETING,
THAT USES TOPICS INSTEAD OF KEYWORDS, CAN WORK FOR YOU
Are you looking for a contextual targeting solution superior to your current keyword provider? Spectrum’s contextual targeting platform is the solution you need today because:
Our proprietary topic engine avoids keyword ambiguity
We focus on article pages where the contextual signal is strong
Our advanced analytics extend beyond endemic content to find other topics of interest to your consumers
As you look to increase the accuracy of your contextual targeting, we want to provide you with a qualified intent signal. Leverage Spectrum’s precise contextual targeting using topics, instead of keywords, today.
Get in touch with us so we can discuss advertising opportunities for your brand.
THE SPECTRUM PLATFORM
Context is a great way to identify an audience, assuming you can properly identify the content and find enough of it.
Getting contextual targeting right is hard, and legacy keyword providers suffer from issues with:
Targeting: Having to think like a library scientist to assemble your targeting criteria
Relevance: Targeting irrelevant inventory due to error-prone keyword-based targeting
Recency/Environment: Targeting old inventory which is no longer relevant, like home & section fronts which change context rapidly
Transparency/Brand Safety: Lacking clarity on where your ads will run, leading to unease around brand safety
Scale/Reach: Targeting a fixed list of pages based on keywords with limited ability to produce qualified scale
We provide brands, agencies, data companies, & DSPs with a scaled, strong intent signal that leverages:
Targeting: Capture broad or focused targets with ease by using example URLs that match your intent
Relevance: Our topic-based matching engine avoids the relevance pitfalls of keywords
Recency/Environment: Scoring and targeting of only article pages, not channel/home or social. Recency of consumption (30 day lookback window)
Transparency/Brand Safety: Insights around your exact page-level targets, so you know you’re targeting with accuracy & brand safety
Scale/Reach: Qualified page-level reach extension based on observed content consumption