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IMPLEMENT A CONTEXTUAL TARGETING SOLUTION SUPERIOR TO THE COMPETITION

LEARN HOW SPECTRUM’S TARGETING,
THAT USES TOPICS INSTEAD OF KEYWORDS, CAN WORK FOR YOU

Are you looking for a contextual targeting solution superior to your current keyword provider? Spectrum’s contextual targeting platform is the solution you need today because: 

  • Our proprietary topic engine avoids keyword ambiguity 

  • We focus on article pages where the contextual signal is strong

  • Our advanced analytics extend beyond endemic content to find other topics of interest to your consumers
     

As you look to increase the accuracy of your contextual targeting, we want to provide you with a qualified intent signal. Leverage Spectrum’s precise contextual targeting using topics, instead of keywords, today.  

 

Get in touch with us so we can discuss advertising opportunities for your brand.

THE SPECTRUM PLATFORM

Context is a great way to identify an audience, assuming you can properly identify the content and find enough of it. 
LEGACY SYSTEMS

Getting contextual targeting right is hard, and legacy keyword providers suffer from issues with:

Targeting: Having to think like a library scientist to assemble your targeting criteria

 

Relevance: Targeting irrelevant inventory due to error-prone keyword-based targeting


Recency/Environment: Targeting old inventory which is no longer relevant, like home & section fronts which change context rapidly
 
Transparency/Brand Safety: Lacking clarity on where your ads will run, leading to unease around brand safety


Scale/Reach: Targeting a fixed list of pages based on keywords with limited ability to produce qualified scale

SPECTRUM SOLUTION

We provide brands, agencies, data companies, & DSPs with a scaled, strong intent signal that leverages:

Targeting: Capture broad or focused targets with ease by using example URLs that match your intent

 

Relevance: Our topic-based matching engine avoids the relevance pitfalls of keywords


Recency/Environment: Scoring and targeting of only article pages, not channel/home or social. Recency of consumption (30 day lookback window)
 
Transparency/Brand Safety: Insights around your exact page-level targets, so you know you’re targeting with accuracy & brand safety


Scale/Reach: Qualified page-level reach extension based on observed content consumption

LEGACY CONTEXTUAL SYSTEMS EXAMINED

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Spectrum Media Services’ core focus is on leveraging recent content consumption as a signal of consumer intent. The Spectrum Platform is our proprietary contextual & audience platform, which has the ability, in real time & at Web scale, to understand the meaning of a page at the topic level – not just through a few isolated keywords.

The Platform listens to content consumption event streams, reaching millions of users consuming billions of URLs. The Platform uses its topic-level understanding of content to score these media opportunities based on how likely they are to engage the consumer with your marketing message, producing page-level contextual or audience Content Targets for targeting, reach extension, & analytics.

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