• Spectrum Media Services

As online cookie targeting continues to be questioned with increased privacy regulations in 2021, shift your ad spend to qualified contextual targeting using the Spectrum Platform. We have seen great success in both scale & performance with our page-level targeting as we help our clients shift away from cookie targeting.

For a major auto manufacturer, we gradually increased page-level delivery vs. audience-segment delivery over the course of 12 weeks, while maintaining strong CTR performance which was the client’s primary KPI:

  1. Started with only 10% of the campaign on page-level

  2. Ran our Audience Intelligence Report to find additional topics of interest to the audience to add as page-level segments

  3. Resulted in our ability to increase page-level delivery to 40% of the media buy

We found that 40% page-level targeting & 60% audience targeting was an ideal mix for this auto brand based on our optimization techniques. This fluidity between audience targeting & page-level targeting allows the client to be 30X less dependable on cookie targeting, while achieving the same CTR results.

Is your brand looking for ways to make your next media buy less reliant on cookie targeting? Spectrum’s contextual targeting platform offers page-level cookieless targeting which provides advertisers with impressive results. Learn how we increased page-level delivery for an auto brand to achieve their goals.

Spectrum offers the next generation of scalable, page-level, cookie-free targeting. Contact us below to make your next media buy less reliant on cookies.

Want to learn more about ways to reach auto intenders? Check out these posts:

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  • Spectrum Media Services

Do you have an advertising campaign reaching people interested in auto insurance? While it is important to reach auto insurance shoppers on endemic content, we can use Spectrum’s Audience Intelligence Report to see what other topics auto insurance readers have an affinity with. Spectrum’s Audience Intelligence Report leverages content consumption comp indexes (like found in Nielsen reports) to provide brands with cookieless audience extension. We do this by performing an overlap analysis between an endemic topic, like auto insurance, and compare it to our comprehensive topic library – generating insights about what auto insurance shoppers consume most often.

Our report indicates that consumers reading content within our “Auto Insurance” Content Target read/watch content about the following topics more often than other users online:

  • Stock Market

  • Personal Finance & Investments

  • Finance News

  • Economic News

  • Startups & Entrepreneurs

  • Politics & Elections

  • Movies & TV

  • Music News

auto insurance audience intelligence report spectrum media services cookieless audience extension

These over-indexing topics can be added as Content Targets to test during your campaign – allowing you to reach your ideal consumers in less-obvious content environments to understand where else your message resonates best. Spectrum’s Content Targets can be activated against pages, MAIDs, or UIDs, maximizing reach in your desired tactics.

As brands explore alternatives to cookie-based ad targeting, they need a platform that can find their audience in multiple environments while preserving reach, scale and frequency. Using Spectrum’s analytic driven approach, we can achieve your advertising goals by reaching auto insurance intenders through the content they read and watch online. Contact us to learn more.

Read more about auto insurance content consumption trends in this post: Content Consumption Trends: Home & Auto Insurance. Also, you can learn about Spectrum’s success advertising in related industries by viewing these case studies:

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  • Spectrum Media Services

Having an advisor team that is excited about the company’s mission and offerings is extremely beneficial. Spectrum has had the advantage of working with experienced advisers like Seth Demsey as we grow our presence in the cookieless targeting market. We’ve been grateful to have Seth’s help as Spectrum continues to gain presence in the industry.

Prior to launching Seth’s current company, he has served in senior positions at a number of highly respected global technology companies. He has invented several technology and hardware solutions and has over 60 U.S. and foreign patents to his name.

Seth’s career in technology has been beneficial to our platform as we continue to innovate our product roadmap. We appreciate Seth’s help and please join us in his official welcome to the Spectrum team.

To read more about Spectrum’s Advisory Board, click here.

Connect with the team:

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