• Spectrum Media Services

If pet owners are your target audience for an upcoming advertising campaign, learn how Spectrum’s contextual targeting platform can help you achieve your goals through the content these consumers read and watch online.


As you may have noticed in everyday life, a lot of people have gotten a puppy or a new pet. This can partially be explained by the COVID-19 pandemic. Since coronavirus has required people to spend more time at home, this has allowed people who were thinking about getting a pet to finally get one since they can be home more often than usual. The COVID-19 pandemic has also created a new type of content for pet owners. Popular articles include “tips for dog owners working from home” and “preparing your pet for life after shelter-in-place.”


Most recently within Spectrum’s custom “Pet Owners” Content Target, we saw content spike during Amazon’s Prime Day at the end of October. Many articles being read discussed products to make life easier for pet owners.

Content Consumption Trends Pet Owners Spectrum Media Services Cookieless Targeting Online Advertising

Within our Content Target, we’ve found over 18.9 million people reading content about pets, and we expect these consumers to be shopping for their four-legged friends this holiday season. Also, pets make a great gift for the family or a loved one, so we expect pet owner content consumption to continue increasing throughout 2021.


Whether your brand is promoting pet food, products, or a helpful offering that would benefit pet owners, Spectrum is here to help you achieve your online advertising goals. Our custom segments are created to match the intent of your target audience and can be activated programmatically or on a managed services basis. Contact us to learn more.


Using Spectrum’s Audience Intelligence Report, we’ve found that pet owners are likely to read/watch content about the following topics more often than other users online. Check out these posts to learn about reaching pet owners in less-obvious content environments to understand where else your message would resonate best:


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  • Spectrum Media Services

Spectrum’s Audience Intelligence Report is used to expand page-level and/or audience segments to increase the scale of your media campaign. Using our Audience Intelligence Report, we started with endemic grocery shopping content and compared it to other topics in our taxonomy. This results in additional ways to reach grocery shoppers beyond endemic content as they’re consuming other topics of interest to them.

Using Spectrum’s Audience Intelligence Report, we found that grocery shoppers read content about the following topics more often than other users online:

  • Holiday Recipes

  • Healthy Foods

  • Fashion Trends

  • Personal Care

  • Pet Owners

  • Pregnancy

  • Movies & TV

  • Personal Finance


Grocery Shoppers Audience Intelligence Report Spectrum Media Services Cookieless Targeting Online Advertising

Using Spectrum’s cookieless audience extension becomes increasingly important in a privacy-focused world, so you can connect with your audience outside of the endemic content we know they are interested in. By applying our Audience Intelligence Report to active campaigns, we’ve been able to improve campaign performance and want to help your brand do the same. If you want to learn more about aligning with real-time content trends and using Spectrum’s cookieless audience extension to further extend the reach of your advertising campaigns, please contact us.


Interested in other topics grocery shoppers are reading about? Check out these posts:

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  • Spectrum Media Services

With Halloween taking place recently, candy is top of mind for many of us, so we used our platform to monitor content consumption trends around the topic. The most recent spike in content about candy occurred a few weeks ago when Reese’s announced their direct-from-the-factory to consumer sale, just in time for Halloween.

Since our platform can also lookback on previous content consumption trends, we decided to look at candy content consumption around Thanksgiving and Christmas last year, as those holidays are quickly approaching.

Before Thanksgiving last year, content around chocolate was being read about most often. Articles included dairy-free chocolate gifts for the holidays and the best chocolate chips for baking better cookies.

Before Christmas last year, people were reading about the most popular Christmas candies and festive recipes to make like homemade snowman chocolate bark.


Candy Content Consumption Trends Spectrum Media Services Cookieless Targeting Online Advertising

If you have a campaign promoting sweets, or you are trying to reach people who are baking with candy this holiday season, Spectrum is here to help you achieve your online advertising goals. Our custom segments are created to match the intent of your target audience and can be activated programmatically or on a managed services basis. Contact us to learn more.



Want to see other topics candy lovers might be interested in? Check out these posts:

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