• Spectrum Media Services

• With NCAA football starting soon, Spectrum has already found people reading about top players, coaches, & season predictions for different conferences. In the past 30 days alone, our topic engine identified 4.4MM users reading college football content. Top topics this month included: (1) The SEC’s Media Day move to Atlanta, (2) Early predictions for Alabama to win the title this year, & (3) Buzz around top players such as Jake Bentley, top coaches like Nick Saban, & more.

• As you can see in the chart from last year, content picks up throughout the summer, with the biggest spike in content happening around the first college football games in August.

• Connect with NCAA football fans & score a touchdown for your client by contacting sales@spectrumplatform.com today!

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  • Spectrum Media Services

• Spectrum found that people began reading back to school content in mid-June as stores like Staples & Target started offering promotions.

• Within the last 30 days, content around school supply deals is the most consumed topic within the back to school target.

• As the school season approaches, don’t miss your chance to surround trending content & reach your ideal consumers; contact sales@spectrumplatform.com today!

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• Last year, content about back to school deals started increasing around Amazon Prime Day.

• The biggest spike in content during last year’s back to school season happened the first week of August. Popular topics in this spike included back to school savings & shopping on a budget, as well as buzz around tax-free weekend sales.

• What do you think consumers are reading about for this year’s back to school shopping season? Find out now by contacting sales@spectrumplatform.com & stay tuned for more information in our next post!

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