ACHIEVING FAVORABLE BRAND LIFT FOR SMALL BUSINESS SOLUTIONS | SPECTRUM MEDIA SERVICES
Major cellular carrier sought to increase awareness of their rollover data plan for small businesses.
Starting with ideal pages, our proprietary platform discovered highly-relevant content to reach small business decision makers searching for wireless offerings. We built custom Content Targets around:
“Client’s Brand & Competitive Conquest”
“Business Commuting & Traveling”
“Networking & Collaboration”
We tested and optimized towards content that resonated best, engaging ideal buyers with the brand’s message.
Spectrum generated favorable brand lift, double that of other media exposure, according to an independent Nielsen DBE study. Through our rapid test-and-learn approach, we found that people reading “Business Commuting & Traveling” content drove 19% brand lift; higher than all other targeted topics.
Are you advertising for clients in the B2B industry? Contact us to learn how we can achieve your brands goals:
If you want to learn more about using Spectrum to advertise for your B2B clients, check out these posts: