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  • Spectrum Media Services

• Adventure Travel has been a popular topic throughout the summer with people reading about hiking locations in Oregon, Colorado, & Yosemite. Common articles within hiking include trail guides, scenic & challenging routes, and apps to help make the most out of the adventure experience.

• Spectrum has also discovered topics around the California Wildfires due to the impact they are having on West Coast travel, especially traveling to national parks & other affected areas.

• Interested in travel content & travel intender audience segments? Our Spectrum platform can eliminate unwanted topics, removing current news & trends that may show up in your travel planning segments. Contact to learn more!

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  • Spectrum Media Services

• With the MTV Video Music Awards taking place on August 20th, Spectrum has already found trending content around the event.

• As you can see in the chart from last year’s awards show, there were 26MM+ matching impressions, and content around VMA winners, performances, & speeches were the most frequent topics among consumption.

• We expect similar content trends around the Emmys on 9/17 & People’s Choice Awards on 11/11, so don’t miss your chance to reach your audiences in real-time by contacting!

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• Golf content spiked over the last few weeks with hype around the WGC-Bridgestone Invitational. Towards the end of the tournament this past weekend, Justin Thomas generated an increase in content after he captured his third win of the season.

• We expect similar spikes in content to happen over the next few months, with buzz around the PGA Championship this upcoming weekend, the FedEx Cup Playoffs, & the Ryder Cup taking place at the end of September.

• Use Spectrum to find your ideal consumers & connect with them when they’re in the right mindset to engage with your message. Email to hit a hole-in-one for your client!

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