Trending This Week: Cold/Flu Season

• During last year’s flu season, the first spike in content occurred the week of November 5th with over 10MM available impressions during this timeframe. People were reading articles about how to prevent the flu & the effectiveness of flu shots.

• This year, over 1.9MM people have been reading flu content over the last 30 days. The most frequently consumed articles are around the right time to get a flu shot & what to expect this flu season.

• Reach people throughout flu season & connect with them when they’re in the right mindset to engage with your message. Email sales@spectrumplatform.com for your upcoming campaigns!

Connect with Audiences Looking for Holiday Recipes.

• Content around holiday recipes begins increasing in October and peaks the week before Halloween as people are looking for recipes with seasonal ingredients & festive foods/desserts.

• Holiday recipe content consumption picks up again in November, with the biggest spike in content occurring two weeks before Thanksgiving. With over 23MM impressions available during this timeframe, people were reading about Thanksgiving side dishes & desserts most often.

• Spectrum’s topic engine finds content consumption trends over the past 18 months, and last year’s holiday recipe trends are a good indication of when topics will pop this year. Use Spectrum’s insights to guide your ad spend this holiday season by contacting sales@spectrumplatform.com!

Engage with Fantasy Football Fans This NFL Season Across the Open Web & Social Platforms.

• With the NFL season about to kick off, content has been trending as people have been preparing & drafting their fantasy football teams.

• Over the past 30 days, Spectrum’s topic engine discovered over 6.1MM people reading about fantasy football stats, including average draft position, points-per-reception, & player rankings.

• Target your audience in real-time while they’re reading/watching content to improve their fantasy football teams each week. Connect with sales@spectrumplatform.com to score a touchdown for your client this NFL season!