• Spectrum Media Services

Do you have an online advertising campaign that reaches a target audience searching for healthcare services? Using Spectrum’s Audience Intelligence Report, we can compare endemic healthcare service content to other topics in our taxonomy. This results in additional ways to reach people looking for services offered at hospitals, clinics, or local doctor’s offices as they are consuming other topics of interest to them.

Applying Spectrum’s Audience Intelligence Report to our custom healthcare services segment, we found that they read/watch content about the following topics, more often than other users online: Health Insurance, Exercise & Fitness, Mental Health, Skincare, Nutrition, Joint Health, Pregnancy, and DNA & Genetics.

Our Audience Intelligence Report can be applied to your media campaign to increase scale by adding additional page-level and/or audience segments. Using Spectrum’s cookieless audience extension becomes increasingly important in a privacy-focused world, so you can connect with your audience on other relevant content we know they are interested in. By applying our Audience Intelligence Report to active campaigns, we’ve been able to improve campaign performance and want to help your brand do the same. Contact us to learn more.

Looking for additional ways to reach healthcare seekers? Check out these posts:

Content Consumption Trends: Health Insurance Open Enrollment

Cookie-Free Content: Pharmacy, OTC Health, & Skincare

Cookieless Opportunity Trends: Healthy Lifestyle

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  • Spectrum Media Services

Are you advertising to people interested in saving money, applying for a credit card, investing in the stock market, or planning for retirement? Using Spectrum’s topic engine, we’ve discovered an increase in content consumption trends within personal finance content. Over the last month alone, there have been over 688MM page-level impressions across 174K pieces of content, reaching over 7.3MM people.

Content trends being consumed most often within personal finance content are about retirement. People are reading articles about retirement savings strategies, information around withdrawing from a retirement plan, and new 401(k) & IRA contribution limits for 2021.

As we quickly approach 2021, we expect personal finance content consumption trends to continue increasing as people set their financial new year’s resolutions. Whether your brand is promoting ways to save money, credit cards, banking services, or retirement offerings, Spectrum is here to help you achieve your online advertising goals. Our custom segments are created to match the intent of your target audience and can be activated programmatically or on a managed services basis. Contact us to learn more.

Check out these posts to learn about other ways to connect with personal finance seekers.

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  • Spectrum Media Services

Spectrum’s Audience Intelligence Report shows marketers other topics their ideal clients are reading/watching online. Using an analytic driven approach which leverages content consumption comp indexes, like found in Nielsen reports, we applied our Audience Intelligence Report to meal prep & planning content.

Our findings indicate that compared to other users online, people reading about meal prep & planning are X times more likely to consume content around the following topics:

  • 576X Grocery Shopping & Couponing

  • 311X Nutrition & Healthy Foods

  • 287X Diets & Weight Loss

  • 280X Trending Fashion

  • 242X Personal Care

  • 225X Healthy Dessert Recipes

  • 144X Exercise & Fitness

  • 139X Mental Health

Based on this observed content consumption behavior, we recommend adding these segments to an advertising campaign that is reaching people who are planning & shopping for meal prep recipes. This gives marketers an opportunity to connect with ideal customers outside of endemic content we know they are interested in. Our custom targeting segments can be activated against pages, MAIDs, or UIDs, maximizing reach, scale, and frequency in your desired tactics. Contact us to learn more about using Spectrum to achieve your advertising goals by reaching meal planners through the content they read and watch online.

Read about other ways to connect with similar audiences in these posts:

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