• Spectrum Media Services

Using our 18-month lookback window into content consumption trends, we can inform your brand about not only what topics may be of interest to your customer, but also the best time to activate on that activity. Taking a closer look at our custom Landscaping & Gardening segment, we found a significant shift in the popular topics being consumed online between each season.


Towards the end of February, content consumption started increasing as people began thinking about getting their yard & garden ready for the spring. Popular articles being read included spring gardening checklists and tips for salvaging winter plants.



If you have an advertising initiative reaching homeowners shopping for landscaping-related items, we recommend launching your campaign in February based on last year’s content consumption trends. By having your campaign setup in advance of the spring season, this gives your brand an opportunity to connect with your ideal audience when they’ll be receptive to your message. Contact us to learn more.



Looking for additional ways to reach people who read about landscaping & gardening? Check out these posts:

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  • Spectrum Media Services

FRESH LOOK AT CONTENT ENVIRONMENTS TO ENGAGE MOMS WITH BREAKFAST MESSAGE | SPECTRUM MEDIA SERVICES

OBJECTIVE

A large American food company wanted to promote their breakfast products by reaching their On-Target Demo Reach (F25-44) via Nielsen OCR and in relevant content.


STRATEGY

Beginning with relevant articles, our proprietary platform discovered ideal pages, people, and sites to reach moms seeking breakfast ideas for their families. We created custom Content Targets around healthy breakfast options, news about schools, and health advice for children; aligning the breakfast brand with environments where their message resonated best.


RESULTS

Top performing partner, meeting the client’s Nielsen OCR On-Target Demo Reach goal of 25%. Our success reaching moms on content broader than breakfast topics, particularly education news and bedtime advice for kids, led to multiple campaign extensions.



Are you advertising for clients in the CPG industry? Contact us to learn how we can achieve your brands goals:



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  • Spectrum Media Services

Do you have an online advertising campaign that has a goal of reaching video game shoppers? Using Spectrum’s advanced contextual platform, we can analyze content consumption trends around video games and see what topics people are reading and watching most often.


Within the last 30 days, Spectrum has monitored over 1.3 billion cookieless opportunities available for targeting on gaming content. The large amount of scale on gaming content can be explained by Black Friday & Cyber Monday, as many people are shopping for video games and consoles for the holidays. The most frequented articles being consumed discuss when major retailers will be restocking the PlayStation 5 and the Xbox Series X as these are the newest gaming consoles that were released in early November.

After the holiday season, we expect gaming content consumption to remain steady as people shop for video games and accessories for their new gaming devices. In addition to the holidays, gaming is likely a popular topic as we all continue to spend more time at home due to the COVID-19 pandemic. If you are interested in connecting with gamers as they engage with relevant content online, please contact us.


Looking for more ideas on how to connect with this audience? Check out this post: Cookieless Opportunities & Audience Intelligence: Video Games

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