• Spectrum Media Services

August 6, 2020 | by Dave Hills, CEO, Spectrum Media Services

You know you have a fully engaged team when one of your advisors comes to you recommending another advisor who has relevant skills and passion for what we do.

That’s how we wound up with Tiffany Johnson joining our Advisory Board here at Spectrum. We’re both proud and thrilled to have Tiffany join our team.

Tiffany brings two critical perspectives I think are incredibly important going forward. She’ll help us answer the questions of what data is going to be used going forward and how. Equally important, is how that data can be sourced and delivered in an ethical way.

With all my decades working in this field, I’m really excited that the industry is now combining the concepts of data efficacy and data ethics. It’s a privacy driven programmatic world now and at our company, we know that means we have to innovate in how our data is used and delivered, as well as how we support a world of ethical transparency and privacy.

Tiffany will add relevant, deep experience and perspective that we think will propel us further through innovation.

We appreciate Tiffany joining our team and please join me in welcoming her.

To read more about Spectrum’s Advisory Board, click here.

Connect with the team:

  • Spectrum Media Services

Spectrum’s Audience Intelligence provides cookieless audience extension. As brands want to do less with cookie-based ad targeting they need a platform which can find their audience in multiple environments to preserve reach, scale and frequency. We use an analytic driven approach which leverages content consumption comp indexes, (like found in Nielsen reports) to ensure brand goals are met. Following up on our travel post from yesterday, we used Spectrum’s Audience Intelligence Report to discover other types of content weekend getaway seekers are reading about most often.

Using Weekend Getaways as our seed Content Target, we discovered that this audience is reading the following topics most often, compared to all other topics online:

  • Restaurants & Bars

  • Hotels & Home Rentals

  • Air Travel

  • Amusement Parks

  • Mobile Apps

  • Photography

  • Exercise & Fitness

  • Summer Fashion

Our solution is superior to cookie-based ad targeting models and our Audience Intelligence Report identifies additional reach and scale for you to target. Whether you have a campaign promoting a hotel, restaurant, or winery, Spectrum’s cookieless audience extension allows you to reach travelers as they’re reading other topics of interest to them. Contact us to learn more about using Spectrum’s segments for your next managed service or data campaign.

For more information around Spectrum's success in the travel & tourism industry, read our case studies linked here.

  • Spectrum Media Services

As many people enjoy traveling, most consumers have had to put their travel plans on hold or make travel adjustments due to COVID-19. However, this audience is still a valuable customer group for travel brands to connect with through their content consumption. Therefore, we created a custom weekend getaways segment to reach people who may be hesitant to travel far but are looking for fun things to do while also staying safe from the coronavirus.

Spectrum’s discovered over 3.3 million people reading and watching over 85 thousand pieces of content around weekend getaways and day trips. Within weekend getaway content, people are reading about road trip destinations, campgrounds, wineries to visit, spa packages, and popular golf courses. The most frequently consumed content surrounding day trips includes top-rated nearby beaches, parks, and hiking trails. Within this segment alone, there are over 140 million cookieless opportunities available for targeting. People are also reading articles discussing what is open in various cities so they can fulfill their day trip and weekend getaway plans.

While travelers are reading different types of travel content this season, there is still an opportunity to remain top of mind for your audience as they’re consuming relevant content. Using example pages to build our segments allows us to differentiate between different COVID-topics, so you can connect with travelers when they’re in the right mindset to engage with your message. Contact us to learn more.

Want to learn more about Spectrum? Check out the latest posts on our blog or learn more about our platform here. You can also check out Spectrum's success in the travel industry by reading these case studies.

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