• Spectrum Media Services

Our Audience Intelligence Report shows you other topics your ideal clients are reading/watching online. Using an analytic driven approach which leverages content consumption comp indexes, like found in Nielsen reports, we applied our Audience Intelligence Report to content relevant for caffeine drinkers.


Our findings indicate that compared to other users online, people reading about caffeine are more likely to consume content around the following topics:

Based on this observed content consumption behavior, we recommend adding these segments to an advertising campaign that is reaching people who are drinking caffeine. This gives marketers an opportunity to connect with ideal customers outside of endemic content we know they are interested in. Our custom targeting segments can be activated against pages, MAIDs, or UIDs, maximizing reach, scale, and frequency in your desired tactics. Contact us to learn more about achieving your advertising goals by reaching caffeine drinkers through the content they read and watch online.



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  • Spectrum Media Services

TOP PERFORMER FOR BRAND LIFT BY OPTIMIZING THROUGH RELEVANT PAGES & SITES | SPECTRUM MEDIA SERVICES

OBJECTIVE

Multinational consumer electronics manufacturer wanted to boost awareness of its mobile enterprise security solutions.


STRATEGY

We began with ideal pages to find matching articles and mindsets of enterprise business decision makers looking for highly-relevant IT content. We created custom Content Targets around cross-vertical IT trends, with an additional focus on healthcare, financial services, and government industries. We learned which pages, people, and sites resonated best with likely enterprise buyers and placed the client’s message at the right moments.


RESULTS

Performed in the Top Third for the Awareness question in Nielsen’s DBE study, which was the primary KPI. We achieved an overall Brand Lift of 46%, and drove up to 87% Brand Lift on content about healthcare IT.



Are you advertising for a business and/or technology solution? Contact us to learn how we can achieve your brands goals:


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  • Spectrum Media Services

Our Audience Intelligence Report leverages the content consumption monitored in our advanced contextual platform to identify greater reach. We start with a brand’s endemic topic, compare it to topics in our taxonomy, and find additional topics this audience is reading.


Applying our Audience Intelligence Report to content auto intenders are reading, we’ve found that they are highly interested in topics like trucks/SUVs, electric/hybrid vehicles, and auto insurance, but there are many other topics this audience is interested in, too.


Our Audience Intelligence Report discovered that auto intenders are more likely to engage with content about home improvement, personal finance, & owning a pet, compared to other users online. Spectrum can help you connect with your target audience when they’ll be receptive to your message as they’re reading/watching endemic content or topics relevant to their life.

Online audiences have always needed some sort of extension to achieve scale, and our Audience Intelligence Report allows brands to extend their reach without using cookies. Our cookieless audience extension becomes increasingly important in a privacy-focused world. We’ve applied our Audience Intelligence Report to many advertising campaigns to improve performance, so we know it works. Connect with us to learn more about how our cookieless audience extension can work for your brand.


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