END OF THE COOKIE

  Zero Reliance
on Cookies

Precision

Brand
Safety

Operational Flexibility & Portability

Proven
Performance 

Scalability

Complete
Transparency

GDPR / CCPA
Compliance

ZERO RELIANCE ON COOKIES
  • Spectrum develops audiences based on content, not people - matching the right ad to the right content, at the right time, inside all privacy frameworks.

SCALE-ABILITY
  • Reach: Qualified page-level contextual & audience reach extension based on affinity & performance data. 
    Scale: 1.8 billion NA/LATAM IDs consuming 4 billion URLs across 50K sites, with 1MM new events/second.

PRECISION
  • Targeting: Contextual audiences are seeded by providing examples of content they consume, not a bag of keywords - it’s a more natural way to target and conveys more meaning to the system.

  • Relevance: Topic-based matching engine avoids the relevance pitfalls of keywords.
    Environment: Scoring & targeting of only article pages, not channel or home pages to avoid wasted spend targeting out-of-date pages that change rapidly with the news cycle.

  • Recency: Verifiable 30-day lookback window on content consumption.

PROVEN PERFORM-ANCE
  • 2 examples of 2 different KPIs we’ve blown out of the water
    85% reduction in CPA for a Fortune 100 company
    75% lift in ...
    Link to case studies 

BRAND SAFETY
  • Full controls for adjusting brand safety at the segment or plan level.

  • Ability to inspect each page for suitability, helping maximize accuracy & brand safety.

  • Endemic & non-endemic consumer & segment insights based on observed content consumption behavior. 

COMPLETE
TRANSPAR-ENCY
  • Spectrum maintains an 18-month cache of Web content consumption, with a copy of each page.

  • Ability to inspect each page for suitability, helping maximize accuracy & brand safety.

  • Verifiable 30-day lookback window on content consumption.

  • Endemic & non-endemic consumer & segment insights based on observed content consumption behavior. 

OPERATIONAL FLEXIBILITY & PORTABILITY
  • BYO data and content model: The Spectrum Platform is fully configurable for your organization’s event source, using our topic model or yours, and plug in custom content analysis to match your organization’s needs. 

GDPR & CCPA COMPLIANCE
  • Spectrum develops audiences based on content, not people - matching the right ad to the right content, at the right time, inside all privacy frameworks.

ATTRIBUTES & DIFFERENTIATORS

Spectrum provides brands, agencies, data companies, & DSPs with a scaled, strong intent signal that leverages:

TARGETING: Contextual audiences are seeded by providing examples of content they consume, not a bag of keywords - it’s a more natural way to target and conveys more meaning to the system. 

 

RELEVANCE: Topic-based matching engine avoids the relevance pitfalls of keywords

 

ENVIRONMENT: Scoring & targeting of only articles, not channel or home pages to avoid wasted spend targeting out-of-date pages that change rapidly with the news cycle. 

 

RECENCY: Verifiable 30-day lookback window on content consumption. 

 

REACH: Qualified page-level contextual & audience reach extension based on affinity & performance data. 

 

SCALE: 1.8 billion NA/LATAM IDs consuming 4 billion URLs across 50K sites, with 1MM new events/second.

 

TRANSPARENCY: Detail & summary on matches, helping maximize accuracy & brand safety.

 

INSIGHTS: Endemic & non-endemic consumer & segment insights based on observed content consumption behavior.

PORTABILITY: All of the above, fully configurable for your event source & topic model or other custom NLP.

THE BAKERY
  • ​Targeting: Contextual audiences are seeded by providing examples of content they consume, not a bag of keywords - it’s a more natural way to target and conveys more meaning to the system.

  • Relevance: Topic-based matching engine avoids the relevance pitfalls of keywords.

  • Environment: Scoring & targeting of only article pages, not channel or home pages to avoid wasted spend targeting out-of-date pages that change rapidly with the news cycle.

  • Recency: Verifiable 30-day lookback window on content consumption.

ZERO RELIANCE ON COOKIES 
  • Spectrum develops audiences based on content, not people - matching the right ad to the right content, at the right time, inside all privacy frameworks.

​SCALABILITY 

  • Reach: Qualified page-level contextual & audience reach extension based on affinity & performance data. 

  • Scale: 1.8 billion NA/LATAM IDs consuming 4 billion URLs across 50K sites, with 1MM new events/second.

​PRECISION 

  • Targeting: Contextual audiences seeded with examples of content consumed, not a bag of keywords - a more natural way to target & conveys more meaning to the system.

  • Relevance: Topic-based matching engine avoids the relevance pitfalls of keywords.

  • Environment: Scoring & targeting of only article pages, not channel or home pages to avoid wasted spend targeting out-of-date pages that change rapidly with the news cycle.

  • Recency: Verifiable 30-day lookback window on content consumption.

PROVEN PERFORMANCE

COMPLETE TRANSPARENCY

  • Spectrum maintains an 18-month cache of Web content consumption, with a copy of each page.
  • Ability to inspect each page for suitability, helping maximize accuracy & brand safety.

  • Verifiable 30-day lookback window on content consumption.

  • Endemic & non-endemic consumer & segment insights based on content consumption .

​BRAND SAFETY 

  • Full controls for adjusting brand safety at the segment or plan level.

  • Ability to inspect each page for suitability, helping maximize accuracy & brand safety.

  • Endemic & non-endemic consumer & segment insights based on observed content consumption behavior. 

OPERATIONAL FLEXIBILITY & PORTABILITY
  • BYO data and content model: The Spectrum Platform is fully configurable for your organization’s event source, using our topic model or yours, and plug in custom content analysis to match your organization’s needs. 
GDPR & CCPA COMPLIANCE
  • Spectrum develops audiences based on content, not people - matching the right ad to the right content, at the right time, inside all privacy frameworks.
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