END OF THE COOKIE

Spectrum is differentiated amongst contextual platforms we've looked at, in that they view contextual and audience segments interchangeably. That's not something you hear other providers talk about.

Evan Hills

SVP Development & Strategy, Dstillery

  Zero Reliance
on Cookies

Precision

Brand
Safety

Operational Flexibility & Portability

Proven
Performance 

Scalability

Complete
Transparency

GDPR / CCPA
Compliance

TARGETING: Build segments using example URLs your audience would read, conveying more context than keywords alone as a targeting kernel.

 

RELEVANCE: Topic-based matching engine avoids the relevance pitfalls of keywords.

 

ENVIRONMENT: Scoring & targeting of only articles, not channel or home pages to avoid wasted spend targeting out-of-date pages that change rapidly with the news cycle. 

RECENCY: Verifiable 30-day lookback window on content consumption. 

 

REACH: Qualified page-level contextual & audience reach extension based on affinity & performance data. 

 

SCALE: 1.8 billion NA/LATAM IDs consuming 4 billion Web pages/videos across 50K sites, with 1MM new consumption events/second. 

 

TRANSPARENCY: Detail & summary on matches, helping maximize accuracy & brand safety.

 

INSIGHTS: Endemic & non-endemic consumer & segment insights based on observed content consumption behavior. 

PORTABILITY: All of the above, fully configurable for your event source & topic model or other custom NLP. 

Spectrum Overview_1 22 20.png

ATTRIBUTES & DIFFERENTIATORS

Spectrum provides brands, agencies, data companies, & DSPs with a scaled, strong intent signal that leverages:

TARGETING: Contextual audiences are seeded by providing examples of content they consume, not a bag of keywords - it’s a more natural way to target and conveys more meaning to the system. 

 

RELEVANCE: Topic-based matching engine avoids the relevance pitfalls of keywords

 

ENVIRONMENT: Scoring & targeting of only articles, not channel or home pages to avoid wasted spend targeting out-of-date pages that change rapidly with the news cycle. 

 

RECENCY: Verifiable 30-day lookback window on content consumption. 

 

REACH: Qualified page-level contextual & audience reach extension based on affinity & performance data. 

 

SCALE: 1.8 billion NA/LATAM IDs consuming 4 billion URLs across 50K sites, with 1MM new events/second.

 

TRANSPARENCY: Detail & summary on matches, helping maximize accuracy & brand safety.

 

INSIGHTS: Endemic & non-endemic consumer & segment insights based on observed content consumption behavior.

PORTABILITY: All of the above, fully configurable for your event source & topic model or other custom NLP.

THE BAKERY
  • ​Targeting: Contextual audiences are seeded by providing examples of content they consume, not a bag of keywords - it’s a more natural way to target and conveys more meaning to the system.

  • Relevance: Topic-based matching engine avoids the relevance pitfalls of keywords.

  • Environment: Scoring & targeting of only article pages, not channel or home pages to avoid wasted spend targeting out-of-date pages that change rapidly with the news cycle.

  • Recency: Verifiable 30-day lookback window on content consumption.

ZERO RELIANCE ON COOKIES 
  • Spectrum develops audiences based on content, not people - matching the right ad to the right content, at the right time, inside all privacy frameworks.

​SCALABILITY 

  • Reach: Qualified page-level contextual & audience reach extension based on affinity & performance data. 

  • Scale: 1.8 billion NA/LATAM IDs consuming 4 billion URLs across 50K sites, with 1MM new events/second.

​PRECISION 

  • Targeting: Contextual audiences seeded with examples of content consumed, not a bag of keywords - a more natural way to target & conveys more meaning to the system.

  • Relevance: Topic-based matching engine avoids the relevance pitfalls of keywords.

  • Environment: Scoring & targeting of only article pages, not channel or home pages to avoid wasted spend targeting out-of-date pages that change rapidly with the news cycle.

  • Recency: Verifiable 30-day lookback window on content consumption.

PROVEN PERFORMANCE

COMPLETE TRANSPARENCY

  • Spectrum maintains an 18-month cache of Web content consumption, with a copy of each page.
  • Ability to inspect each page for suitability, helping maximize accuracy & brand safety.

  • Verifiable 30-day lookback window on content consumption.

  • Endemic & non-endemic consumer & segment insights based on content consumption .

​BRAND SAFETY 

  • Full controls for adjusting brand safety at the segment or plan level.

  • Ability to inspect each page for suitability, helping maximize accuracy & brand safety.

  • Endemic & non-endemic consumer & segment insights based on observed content consumption behavior. 

OPERATIONAL FLEXIBILITY & PORTABILITY
  • BYO data and content model: The Spectrum Platform is fully configurable for your organization’s event source, using our topic model or yours, and plug in custom content analysis to match your organization’s needs. 
GDPR & CCPA COMPLIANCE
  • Spectrum develops audiences based on content, not people - matching the right ad to the right content, at the right time, inside all privacy frameworks.
Contemplating at Work

Agencies, Brands & Publishers are seeking alternatives to identify customers to prevail the uncertainty created by...

END OF THE COOKIE

INTENT

FROM CONTENT

Leverage our proprietary contextual and audience solution, which has the ability to understand the meaning of a web page at the topic level – not just through a few isolated keywords.
 
We listen to all North American content consumption and focus on article pages where the intent signal is strongest. 


The Spectrum Platform can integrate with your organization, or leverage our segments as either a managed service or programmatically.

SEGMENTS

Page-Level Cookieless Segments

  • Custom segments created based on your goals.

  • Cookieless segments currently available programmatically on Xandr.

Audience Segments 

  • Custom segments created based on your goals.

  • IDs/MAIDs delivered to your seat at your preferred DSP.

MANAGED MEDIA BUYING

Campaigns

  • Managed service campaigns using contextual and/or audience segments.

Management

  • Account & campaign managers to expertly manage the overall effort.

CASE STUDIES

Proven Performance

Learn More

  • LinkedIn
  • Twitter
  • Facebook
  • Instagram

©2020 by SPECTRUM MEDIA SERVICES. 

Privacy Policy