THE ADVANCED CONTEXTUAL SOLUTION YOU NEED
As cookies diminish and you're forced to shift your ad spend elsewhere,
leverage advanced contextual targeting through the Spectrum Platform:
THE NEXT GENERATION OF SCALABLE, PAGE-LEVEL, COOKIE-FREE TARGETING TODAY.
Spectrum Media Services has the product needed today for tomorrow’s cookieless world.
We leverage our proprietary contextual and audience solution, which has the ability to understand the meaning of a page at the topic level – not just through a few isolated keywords.
We listen to all North American content consumption and focus on article pages where the intent signal is strong.
We then can deliver that as managed service or programmatically.
As brands realize the need for scale, precision, flexibility and transparency, Spectrum is the only platform that delivers all four.
THE SPECTRUM PLATFORM
We provide brands, agencies, data companies, & DSPs with a scaled,
strong intent signal that leverages:
Targeting: Capture broad or focused targets with ease by using example URLs that match your intent
Relevance: Topic-based matching engine avoids the relevance pitfalls of keywords
Environment: Scoring & targeting of only article pages, not channel/home or social
Recency: True 30-day lookback window on content consumption
Reach: Qualified cross-tactic reach extension based on insights
Scale: 250M users consuming 3B URLs across 50K sites, with 350K new events/second
Transparency: Detail & summary on matches, helping maximize accuracy & brand safety
Insights: Endemic & non-endemic insights based on observed content consumption behavior
Portability: All of the above, configurable for your event source & topic model