SPECTRUM: THE COOKIELESS TARGETING SOLUTION YOU NEED
As cookies diminish and you're forced to shift your ad spend elsewhere, leverage qualified contextual targeting through the Spectrum Platform:
THE NEXT GENERATION OF SCALABLE, PAGE-LEVEL, COOKIE-FREE TARGETING TODAY.
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Spectrum Media Services’ core focus is on leveraging recent content consumption as a signal of consumer intent. The Spectrum Platform is our proprietary contextual & audience platform, which has the ability,
in real time & at Web scale, to understand the meaning of a page at the topic level –
not just through a few isolated keywords.
The Platform listens to content consumption event streams, reaching millions of users consuming billions of URLs. The Platform uses its topic-level understanding of content to score these media opportunities based on how likely they are to engage the consumer with your marketing message, producing page-level contextual or audience Content Targets for targeting, reach extension, & analytics.
THE SPECTRUM PLATFORM
We provide brands, agencies, data companies, & DSPs with a scaled,
strong intent signal that leverages:
Targeting: Capture broad or focused targets with ease by using example URLs that match your intent
Relevance: Topic-based matching engine avoids the relevance pitfalls of keywords
Environment: Scoring & targeting of only article pages, not channel/home or social
Recency: True 30-day lookback window on content consumption
Reach: Qualified cross-tactic reach extension based on insights
Scale: 250M users consuming 3B URLs across 50K sites, with 350K new events/second
Transparency: Detail & summary on matches, helping maximize accuracy & brand safety
Insights: Endemic & non-endemic insights based on observed content consumption behavior
Portability: All of the above, configurable for your event source & topic model