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SPECTRUM: THE COOKIELESS TARGETING SOLUTION YOU NEED

As cookies diminish and you're forced to shift your ad spend elsewhere, leverage qualified contextual targeting through the Spectrum Platform:

 

THE NEXT GENERATION OF SCALABLE, PAGE-LEVEL, COOKIE-FREE TARGETING TODAY. 

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INTENT

FROM CONTENT

Spectrum Media Services’ core focus is on leveraging recent content consumption as a signal of consumer intent. The Spectrum Platform is our proprietary contextual & audience platform, which has the ability,
in real time & at Web scale, to understand the meaning of a page at the topic level –
not just through a few isolated keywords.

The Platform listens to content consumption event streams, reaching millions of users consuming billions of URLs. The Platform uses its topic-level understanding of content to score these media opportunities based on how likely they are to engage the consumer with your marketing message, producing page-level contextual or audience Content Targets for targeting, reach extension, & analytics.

THE SPECTRUM PLATFORM

We provide brands, agencies, data companies, & DSPs with a scaled,
strong intent signal that leverages:

Targeting: Capture broad or focused targets with ease by using example URLs that match your intent

 

Relevance: Topic-based matching engine avoids the relevance pitfalls of keywords

 

Environment: Scoring & targeting of only article pages, not channel/home or social

 

Recency: True 30-day lookback window on content consumption

 

Reach: Qualified cross-tactic reach extension based on insights

 

Scale: 250M users consuming 3B URLs across 50K sites, with 350K new events/second

 

Transparency: Detail & summary on matches, helping maximize accuracy & brand safety

 

Insights: Endemic & non-endemic insights based on observed content consumption behavior

Portability: All of the above, configurable for your event source & topic model

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